San Francisco, CA – Data-driven marketing startup Hightouch has secured $80 million in Series C funding, bringing its valuation to $1.2 billion. The latest round, a major milestone for the company, will accelerate the rollout of its cutting-edge AI Decisioning product, designed to help marketers personalize customer experiences like never before.
AI-Powered Personalization at Scale
Founded by Kashish Gupta, Tejas Manohar, and Josh Curl, Hightouch is tackling a long-standing problem in marketing: delivering the right message at the right time. Instead of relying on predefined rules, the company’s AI Decisioning platform uses AI agents to automatically optimize customer interactions across multiple channels, including email, push notifications, and digital ads.
The AI system works by continuously analyzing customer behavior and experimenting with different strategies to find what resonates most with each audience. This means marketers no longer have to manually adjust campaigns—Hightouch’s AI handles it in real-time, ensuring every touchpoint is tailored for maximum engagement.
A Game-Changer for Marketers
The AI Decisioning product is built on Hightouch’s Composable Customer Data Platform (CDP), a tool that helps companies unify and activate their customer data. Early adopters, including Autotrader, Spotify, Cars.com, Grammarly, and PetSmart, are already seeing significant improvements in customer engagement and marketing efficiency.
According to the company, AI Decisioning leverages reinforcement learning (RL) to refine marketing strategies based on past interactions. Marketers can define specific goals, and the AI adjusts accordingly, making every campaign smarter and more impactful over time.
Fueling Growth with Fresh Capital
With the new $80 million injection, Hightouch plans to expand AI Decisioning’s capabilities, making it even more powerful and flexible for marketers. As AI-driven marketing becomes a must-have for brands, the company is positioning itself as a leader in personalized, data-driven customer engagement.
Hightouch’s success underscores a broader industry trend: marketers are increasingly turning to AI to automate decision-making, optimize customer journeys, and improve marketing ROI.
With this funding round, Hightouch is poised to push the boundaries of AI-powered marketing even further. Stay tuned—this is just the beginning.
