Learn how GetYourGuide went from a student project to a $2B unicorn. Analyze their funding rounds, pandemic survival, and marketplace strategy.
Johannes Reck spent an entire day lost in Beijing in 2008, unable to navigate the city or find meaningful experiences beyond his hotel. When his classmate Tao Tao arrived the next day and showed him around, that frustrating day sparked an idea: what if travelers could connect with local guides through a digital marketplace? Sixteen years later, that frustration became GetYourGuide, a $2 billion company that sold over 200 million tickets for tours and activities across 150+ countries.
The journey from a student hackathon project at ETH Zurich to Europe’s dominant travel experiences platform offers critical lessons about pivoting business models, surviving existential crises, and building marketplaces in fragmented industries. This case study breaks down every funding round, strategic decision, and growth milestone that transformed GetYourGuide into a global travel powerhouse.
Table of Contents
- The Origin Story: Lost in Beijing, Found in Berlin
- Early Validation and the Critical Pivot
- Funding Timeline: From Seed to Unicorn
- Building the Two-Sided Marketplace
- The Pandemic Crisis That Almost Killed GetYourGuide
- Post-COVID Recovery and AI Integration
- Business Model Deep Dive: How GetYourGuide Makes Money
- Lessons for Marketplace Founders
- Frequently Asked Questions About GetYourGuide’s Growth
The Origin Story: Lost in Beijing, Found in Berlin
Summer 2008. Johannes Reck, a biochemistry student at ETH Zurich, arrived in Beijing a day early for a trip with friends. Without language skills, local knowledge, or smartphone apps to help, he wandered aimlessly for hours, unable to experience the city beyond tourist trap restaurants near his hotel. The frustration was palpable—he was in one of the world’s most culturally rich cities but completely locked out of authentic experiences.
When Tao Tao arrived the next day, everything changed. Tao served as impromptu guide, translator, and cultural bridge, showing Reck hidden neighborhoods, explaining historical context, and making Beijing come alive. That stark contrast—the difference between having and lacking local expertise—became the founding insight for GetYourGuide.
Back in Zurich, Reck and Tao joined classmates Martin Sieber, Tobias Rein, and Pascal Mathis to build a solution. Their initial concept mirrored early Airbnb but for experiences: a peer-to-peer platform connecting travelers with local students who could show them around cities for small fees. The idea felt perfect for their demographic—young, adventurous travelers who valued authentic connection over package tours.
They launched in May 2009 with an ETH Zurich entrepreneurship grant providing initial capital. The peer-to-peer model seemed validated by Airbnb’s early success in accommodation and aligned with the sharing economy zeitgeist. For several months, they hustled to recruit student guides across European cities and convince travelers to book tours from strangers.
The Pivot That Saved Everything
The peer-to-peer model failed spectacularly. Despite marketing efforts and platform improvements, bookings remained anemic. Travelers expressed discomfort booking tours from unvetted students, worried about safety, reliability, and quality. The founders discovered that travel is a high-trust category where people want professional guarantees, not sharing economy experiments.
The breakthrough came when a professional kayaking operator in Switzerland contacted them asking to list his tour—and offering to pay for the privilege. This interaction revealed the real opportunity: professional tour operators desperately needed online distribution but lacked digital infrastructure to reach global audiences. They were already delivering high-quality experiences with consistent standards. They just needed a marketplace.
This pivot—from peer-to-peer student tours to a curated marketplace of professional operators—fundamentally changed GetYourGuide’s trajectory. Instead of creating supply from scratch by recruiting amateur guides, they could aggregate existing supply from established operators who understood quality, safety, and customer service. The value proposition flipped: help professional operators access online bookings rather than convince travelers to trust random students.
Most founders would have spent another year trying to make the original vision work. Reck’s team recognized failure quickly, listened to market feedback, and pivoted decisively within months of launch. That intellectual honesty and adaptability proved more valuable than any specific business idea.
Early Validation and the Critical Pivot
After the pivot to professional operators, GetYourGuide’s early challenge shifted from convincing travelers to convincing suppliers. Tour operators in 2009-2010 relied on hotel concierges, printed brochures, and walk-up bookings. Many had never heard of online distribution and skeptical of a platform run by students in their twenties.
Reck and his co-founders spent months attending travel trade shows across Europe, personally meeting tour operators, and explaining the value proposition. The pitch was straightforward: “We’ll bring you international customers you can’t reach otherwise. You only pay when we generate actual bookings. There’s no upfront cost or risk.” This commission-only model reduced barriers to entry dramatically.
Berlin became their operational base in late 2009. The city offered affordable rent, international talent, and a burgeoning startup ecosystem that Silicon Valley-focused media hadn’t yet discovered. Berlin’s artistic culture and cross-cultural identity also aligned perfectly with GetYourGuide’s mission of connecting people through authentic experiences.
The early traction came slowly. They secured their first angel funding and an ETH Zurich grant, allowing them to hire a small team and build basic platform infrastructure. By 2010, they had convinced enough operators to list experiences that the marketplace started showing signs of life. Bookings grew month-over-month as travelers discovered the platform through SEO, travel blogs, and partnerships.
Series A: Validation and Expansion
In 2010, GetYourGuide raised its Series A from venture capital firms, though specific amount and investors weren’t publicly disclosed for the earliest rounds. This institutional capital allowed expansion beyond Switzerland into major European tourist destinations—Paris, Rome, Barcelona, London.
Each new market required relationship building with local operators who often spoke different languages and had varying comfort levels with technology. The team developed playbooks for market entry: identify top tour operators, attend local tourism conferences, build translated versions of the platform, and provide hands-on support during onboarding.
By 2013, GetYourGuide had achieved enough scale to attract larger investors. They raised $14 million in Series B led by Spark Capital and Highland Capital Partners, with an additional $4.5 million from investors including Kees Koolen shortly after. This $18.5 million total gave them resources to hire engineering talent, improve product experience, and expand inventory.
The 2013 round also funded a strategic acquisition: Gidsy, a Berlin-based competitor developing mobile apps with a 12-person developer team. The acquisition brought technical talent and mobile expertise that accelerated GetYourGuide’s own app development.
When building investor target lists for marketplace companies, manually researching which funds actually back two-sided platforms at specific stages wastes weeks. Platforms filtering thousands of active investors by sector focus (marketplaces, travel tech), stage, and recent investments turn three weeks of research into focused afternoons.
Funding Timeline: From Seed to Unicorn
GetYourGuide’s fundraising journey spans multiple market cycles, strategic inflection points, and one existential crisis. Understanding the timing, amounts, and strategic rationale behind each round reveals how marketplace companies scale through successive funding stages.
2009-2012: Bootstrapping and Angels
Initial funding came from an ETH Zurich entrepreneurship grant and angel investors, totaling less than $1 million combined. This capital funded the pivot from peer-to-peer to professional marketplace, initial platform development, and early operator recruitment across Switzerland and Germany.
2013: Series B ($18.5M)
The $14 million Series B led by Spark Capital and Highland Capital, plus $4.5 million from Kees Koolen, represented GetYourGuide’s first major institutional validation. The round funded the Gidsy acquisition, international expansion, and mobile app development—critical as smartphone adoption accelerated among travelers.
2015: Series C ($50M)
By 2015, GetYourGuide had proven the marketplace model worked across multiple European markets. The $50 million Series C provided capital to expand into North America and Asia while investing heavily in technology infrastructure that could scale globally.
This round came during a strong venture capital environment when travel tech attracted significant investor interest. Airbnb had already demonstrated that digital platforms could disrupt traditional travel categories, creating appetite for similar marketplace models in adjacent sectors.
2017: Series D ($75M)
The $75 million Series D accelerated US expansion and strengthened GetYourGuide’s position as mobile-first booking behavior became dominant. By this point, over 60% of bookings came through mobile devices rather than desktop, validating their investment in mobile user experience.
The company reached significant scale by 2017—thousands of operators, millions of annual bookings, and growing brand recognition in key tourist markets. But they still represented a small fraction of the broader experiences market, which remained largely offline.
2019: Series E ($484M) – Unicorn Status
April 2019 marked GetYourGuide’s transformation into a unicorn. SoftBank Vision Fund led a massive $484 million Series E at a valuation above $1 billion, making it one of the largest European startup funding rounds ever announced at that time.
The round came as GetYourGuide hit critical milestones: 25 million tickets sold since inception, roughly 50,000 experiences available globally, and strong revenue growth. SoftBank’s thesis centered on experiences representing a massive, underpenetrated sector ripe for digitalization. Traditional tour booking remained fragmented across thousands of small operators with minimal online presence.
The timing proved both fortunate and unfortunate. The round closed in April 2019, providing GetYourGuide with substantial capital reserves. Nine months later, COVID-19 would decimate travel globally, making that cash cushion essential for survival.
| Round | Year | Amount | Lead Investor | Valuation | Key Use of Funds |
|---|---|---|---|---|---|
| Seed/Angel | 2009-2012 | <$1M | ETH Zurich, angels | N/A | Platform development, initial operator recruitment |
| Series A | 2010 | Undisclosed | VC firms | N/A | European market expansion |
| Series B | 2013 | $18.5M | Spark Capital, Highland | N/A | Gidsy acquisition, mobile development |
| Series C | 2015 | $50M | N/A | N/A | North America and Asia expansion |
| Series D | 2017 | $75M | N/A | N/A | US market growth, mobile optimization |
| Series E | 2019 | $484M | SoftBank Vision Fund | $1B+ | Global expansion, unicorn status |
| Credit Facility | 2021 | €80M | UniCredit, others | N/A | COVID recovery investment |
| Series F | 2023 | $85M + $109M credit | Blue Pool Capital, KKR | $2B | AI development, US expansion |
Building the Two-Sided Marketplace
Marketplace businesses face the classic chicken-and-egg problem: travelers won’t use a platform without interesting experiences, and operators won’t list experiences without customer traffic. GetYourGuide solved this through focused geographic expansion, supply-side subsidization, and leveraging SEO to generate initial demand.
Supply-Side Strategy
GetYourGuide adopted a commission-only model charging 20-30% of booking value, with zero upfront costs for operators. This approach dramatically lowered barriers to platform adoption—operators risked nothing by listing experiences and only paid when GetYourGuide generated actual bookings.
The commission structure aligned incentives: GetYourGuide earned more by driving more bookings, so they invested heavily in marketing, SEO, and customer acquisition. Operators earned more by providing excellent experiences that generated positive reviews, which drove higher conversion rates and rankings.
GetYourGuide also provided tools that helped operators succeed: booking management systems, customer communication platforms, payment processing, and review management. Many small operators lacked sophisticated software, so these value-added services beyond just customer acquisition created meaningful differentiation.
Demand-Side Strategy
SEO became GetYourGuide’s primary customer acquisition channel in early years. They created landing pages for thousands of experiences across hundreds of destinations, optimizing for searches like “Paris walking tours” or “Rome Colosseum tickets.” This organic traffic proved cheaper than paid advertising and scaled as they added more inventory.
Partnerships with travel bloggers, influencers, and content creators provided secondary customer acquisition. GetYourGuide would offer free experiences to popular travel writers in exchange for reviews and links, building both brand awareness and SEO value.
The mobile app launch in 2014 captured the shift toward smartphone booking. Travelers increasingly planned activities during trips rather than weeks in advance, using mobile devices to discover and book same-day or next-day experiences. GetYourGuide’s app enabled this spontaneous booking behavior while competitors remained desktop-focused.
Quality Control and Trust
Maintaining quality across thousands of operators posed constant challenges. GetYourGuide implemented review systems, supplier vetting processes, and performance monitoring to identify problematic operators before customer complaints escalated.
They also introduced “GetYourGuide Originals”—curated, high-quality experiences meeting strict standards for uniqueness, professionalism, and customer satisfaction. Originals commanded premium placement and served as quality benchmarks that improved overall marketplace standards.
The platform’s ranking algorithm rewarded operators with high ratings, strong availability, and consistent booking performance. This created positive feedback loops where excellent operators gained more visibility, generated more bookings, and earned more revenue—incentivizing continuous quality improvement.
The Pandemic Crisis That Almost Killed GetYourGuide
COVID-19 represented an existential threat to GetYourGuide. As lockdowns spread globally in March 2020, travel evaporated overnight. Johannes Reck recalls revenue dropping to “zero—complete zero—for multiple quarters.” Not declining revenue, not slow revenue—zero. Every tour canceled. Every operator struggling. No new bookings coming in.
GetYourGuide faced the worst possible scenario for a travel company. Unlike airlines or hotels with some domestic demand, group tours and guided experiences—the core product—became prohibited activities under health restrictions. Nobody wanted to gather in groups with strangers during a pandemic.
Survival Mode: The Decisions That Saved GetYourGuide
Reck made several critical decisions that prevented bankruptcy. First, he chose not to burn through capital with deep cuts followed by immediate rehiring. Instead, he used Germany’s Kurzarbeit program, which allowed reduced employee hours with government salary support. This preserved team cohesion and expertise while cutting costs.
The company did lay off roughly 20% of staff in October 2020 as the crisis extended longer than initially expected. But Reck resisted panic cuts that would have gutted the organization. He maintained faith that consumer behavior hadn’t fundamentally changed—it had just paused.
Second, GetYourGuide secured an €80 million revolving credit facility in February 2021 from UniCredit and other banks, providing liquidity buffer if recovery took longer than projected. Importantly, they never drew down the facility, but having it available prevented desperate decisions.
Third, the team used downtime productively. They invested in technology infrastructure, particularly AI and machine learning capabilities that would improve search relevance, personalization, and operational efficiency once travel returned. They also strengthened supplier relationships, working with operators to weather the crisis together rather than abandoning partnerships when they became temporarily unprofitable.
The Conviction That Drove Recovery
Reck’s fundamental conviction was that experiences represent core human desires that wouldn’t disappear. “People crave experiences,” he explained. “COVID was a big setback but not a fork in the road where consumer behavior would be different.” Travelers would return, and when they did, they’d want authentic experiences more than ever after months of isolation.
This conviction proved correct. As vaccines rolled out in late 2021 and travel restrictions eased, demand exploded. By Q1 2023, GetYourGuide’s booking volumes reached four times Q1 2019 levels—quadruple pre-pandemic performance. The pent-up demand exceeded even optimistic projections.
The experiences sector emerged fundamentally stronger. Travelers prioritized activities and moments over material possessions. Social media amplified this trend as people shared Instagram-worthy experiences. The pandemic reinforced that memories matter more than things—exactly the value proposition GetYourGuide had always promoted.
Post-COVID Recovery and AI Integration
GetYourGuide’s 2023 Series F—$85 million equity led by Blue Pool Capital plus a $109 million credit facility—valued the company at $2 billion, double its 2019 unicorn valuation. This remarkable increase reflected both recovery and acceleration beyond pre-pandemic levels.
The funding targeted three strategic priorities: US market expansion, AI integration, and inventory diversification into new experience categories.
US Expansion
North America represented GetYourGuide’s largest growth opportunity. US travelers spend heavily on experiences, but domestic booking remained fragmented across local operators without cohesive digital platforms. GetYourGuide invested in partnerships with major attractions, cities, and operators to build comprehensive US inventory.
They also adapted to American consumer behavior, which differs from European patterns. US travelers book further in advance, expect more detailed information, and rely heavily on reviews. GetYourGuide enhanced product pages with more photos, videos, and detailed itineraries to meet these preferences.
AI and Personalization
AI became central to GetYourGuide’s product strategy post-2023. They implemented ChatGPT integration allowing natural language search—travelers could ask “What should I do in Paris with kids?” and receive personalized recommendations rather than browsing generic lists.
AI-powered tools also helped operators: automated review summaries, content generation for listings, translation services, and pricing optimization. These capabilities leveled the playing field for small operators who lacked resources for sophisticated marketing and analytics.
The Fall 2025 product release showed AI adoption at scale: over 60% of supply partners used AI features, demonstrating platform value beyond just customer acquisition. Operators could respond to reviews efficiently, optimize descriptions, and improve conversion rates using AI tools GetYourGuide provided.
Category Expansion
GetYourGuide expanded beyond traditional tours into adjacent categories: shows and events (Broadway, West End theater, Cirque du Soleil), sports (NBA, MLB games), and exclusive early-access experiences at museums and cultural institutions.
The “All Art, No Crowd” program offered private tours at MoMA, Tate Modern, and the Vatican Museums before general opening—premium experiences that sold out immediately. GetYourGuide also partnered with Netflix on Emily in Paris-themed tours, demonstrating how experiences intersect with entertainment and pop culture.
These category expansions increased addressable market significantly while leveraging existing platform infrastructure. The booking technology, review systems, and customer acquisition channels worked equally well for theater tickets as for walking tours.
Business Model Deep Dive: How GetYourGuide Makes Money
GetYourGuide operates a pure commission marketplace model—they don’t hold inventory, employ tour guides, or operate experiences directly. Revenue comes entirely from commissions on bookings made through their platform, typically 20-30% of total booking value.
Revenue Streams
Standard Commissions: When a traveler books a €100 tour, GetYourGuide takes €20-30 and remits €70-80 to the operator. Commission rates vary based on experience type, operator relationship, and competitive dynamics. High-demand attractions with strong direct booking channels negotiate lower commissions, while smaller operators pay standard rates.
Premium Placements: Operators can pay for featured placement in search results, though this represents a small revenue portion. GetYourGuide primarily ranks experiences based on quality metrics, availability, and booking performance rather than paid placement to maintain user trust.
Affiliate Partnerships: Travel companies, airlines, hotels, and affiliates earn commissions by driving bookings to GetYourGuide. These partnerships expand customer acquisition while sharing commission revenue with partners.
Unit Economics and Profitability
The marketplace model provides attractive unit economics once scale is achieved. Incremental bookings carry minimal marginal cost—GetYourGuide doesn’t manufacture inventory or hire more staff to fulfill additional transactions. Most costs are fixed (technology, customer support, marketing) or scale sub-linearly with volume.
Reck indicated in 2023 that GetYourGuide was “on the route to profitability” in major markets, suggesting positive contribution margins after covering direct costs even if corporate overhead remained unprofitable. This trajectory matches typical marketplace evolution: operate at losses during growth phase, then approach profitability as the platform reaches scale and marketing efficiency improves.
The experiences market globally approaches $400 billion annually as of 2025, with online penetration still below 30%. GetYourGuide captures a small fraction of this market, indicating substantial room for growth before hitting ceiling constraints.
Lessons for Marketplace Founders
GetYourGuide’s journey from student project to $2 billion company offers specific, actionable lessons for founders building marketplaces in any category.
Pivot Quickly When Initial Assumptions Fail
The peer-to-peer model failed within months of launch. Rather than stubbornly pursuing the original vision, Reck’s team listened to market feedback and pivoted to professional operators immediately. Most founders waste 12-24 months trying to make wrong ideas work. Intellectual honesty about failure accelerates finding product-market fit.
Solve Chicken-and-Egg Through Strategic Sequencing
GetYourGuide focused supply first, building operator relationships in specific cities before generating demand. Once inventory reached critical mass in a destination, they invested in SEO and marketing to drive bookings. This sequencing works better than simultaneous supply-and-demand building, which stretches resources and dilutes focus.
Commission-Only Models Lower Adoption Barriers
Charging operators only when generating bookings eliminated upfront risk and skepticism. Suppliers had nothing to lose by trying the platform. This structural advantage over subscription models accelerated early adoption and aligned incentives naturally.
Build for Mobile When Behavior Shifts
GetYourGuide invested heavily in mobile app development in 2014-2015 as smartphone booking behavior emerged. Competitors who delayed mobile investment lost market share to mobile-first alternatives. Anticipating platform shifts and moving aggressively beats cautious incrementalism.
Survive Existential Crises Through Conviction
Reck’s belief that experiences represented fundamental human desires—not temporary trends—enabled survival decisions during COVID that competitors couldn’t match. Conviction about long-term thesis let him maintain investments and team cohesion during zero-revenue quarters. Founders without deep conviction panic sell or shut down during crises.
Layer AI Where It Solves Real Problems
GetYourGuide didn’t add AI for hype—they deployed it to solve concrete problems: improving search relevance, helping operators optimize listings, and personalizing recommendations. This practical AI application created measurable value rather than vague innovation theater.
Frequently Asked Questions About GetYourGuide’s Growth
How did GetYourGuide survive when revenue dropped to zero during COVID?
GetYourGuide survived through four key decisions: using Germany’s Kurzarbeit program to reduce employee hours while preserving team cohesion, securing an €80 million credit facility in early 2021 as liquidity buffer, maintaining conviction that travel demand would return unchanged, and using downtime to invest in technology improvements rather than purely cutting costs. Critically, they closed their massive $484 million Series E just months before COVID hit, providing the cash cushion necessary to weather 18+ months of minimal revenue.
What makes GetYourGuide’s business model different from competitors like Viator or Airbnb Experiences?
GetYourGuide focuses exclusively on curated, professional operator experiences rather than peer-to-peer amateur tours. They charge commission-only (20-30% of booking value) with zero upfront costs for operators, lowering adoption barriers. Their European heritage emphasizes storytelling, cultural authenticity, and editorial curation rather than pure price comparison. Recent AI integration for personalized discovery and operator tools provides technical differentiation. They’ve also expanded into adjacent categories like shows, events, and exclusive early-access experiences that blur lines between travel and entertainment.
How much funding has GetYourGuide raised in total?
GetYourGuide raised approximately $775 million in equity funding across multiple rounds from 2009-2023, plus credit facilities totaling roughly €189 million ($200M+). The largest single round was the $484 million Series E in 2019 led by SoftBank Vision Fund. Their most recent round in 2023 included $85 million Series F equity plus $109 million revolving credit facility, valuing the company at $2 billion—double the 2019 unicorn valuation.
What commission rates does GetYourGuide charge tour operators?
GetYourGuide typically charges 20-30% commission on booking value, though rates vary based on experience type, operator relationship, and market dynamics. High-demand attractions with strong direct booking capabilities negotiate lower rates, while smaller operators pay standard commissions. This commission-only model means operators pay nothing to list experiences—fees apply only when actual bookings occur, aligning platform and operator incentives around driving bookings.
Is GetYourGuide profitable?
GetYourGuide has not publicly disclosed profitability, but CEO Johannes Reck indicated in 2023 that the company was “on the route to profitability” in major markets. This suggests positive contribution margins after direct costs even if corporate overhead remains unprofitable. Like most marketplace businesses, GetYourGuide likely operates at losses during growth phase while investing in market expansion, then approaches profitability as platform scale improves unit economics and marketing efficiency. Post-COVID recovery with booking volumes 4x higher than pre-pandemic levels accelerates path to profitability.
What’s the total addressable market for travel experiences?
The global travel experiences market reached approximately $400 billion annually as of 2025, up 50% from 2019’s $270 billion. Online penetration remains below 30%, indicating substantial room for digital platforms to capture share from offline bookings. GetYourGuide represents a small fraction of this market despite being a category leader, suggesting significant growth runway. The sector is growing faster than traditional travel categories like flights and hotels as travelers increasingly prioritize spending on experiences and activities over material goods.
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Primary Keyword: GetYourGuide funding journey
Secondary Keywords:
- GetYourGuide startup story
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- Marketplace pandemic survival
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- Travel experiences platform
- Two-sided marketplace growth
- GetYourGuide valuation
- Berlin startup unicorn
Fonti
[1] GetYourGuide https://en.wikipedia.org/wiki/GetYourGuide
[2] How GetYourGuide Grew From a Student Project Into a Global … https://www.thetraveler.org/how-getyourguide-grew-from-a-student-project-into-a-global-travel-powerhouse/
[3] He Built A $2 Billion Business By Allowing People To Find … https://alejandrocremades.com/he-built-a-2-billion-business-by-allowing-people-to-find-their-passions-through-travel/
[4] What is Brief History of GetYourGuide Company? https://canvasbusinessmodel.com/blogs/brief-history/getyourguide-brief-history
[5] SoftBank leads funding round for Berlin travel startup … https://www.reuters.com/article/business/softbank-leads-funding-round-for-berlin-travel-startup-getyourguide-idUSKCN1SM1MI/
[6] GetYourGuide company information, funding & investors https://app.dealroom.co/companies/get_your_guide
[7] Getyourguide business model canvas https://vizologi.com/business-strategy-canvas/getyourguide-business-model-canvas/
[8] Travel Industry Start-ups – Lessons from GetYourGuide https://www.dcsplus.net/blog/travel-industry-start-ups-lessons-from-getyourguide
[9] GetYourGuide books $194M at a $2B valuation with travel … https://techcrunch.com/2023/05/31/getyourguide-books-194m-at-a-2b-valuation-with-travel-experiences-back-in-business/
[10] The Business Model Behind GetYourGuide Explained – The Traveler https://www.thetraveler.org/the-business-model-behind-getyourguide-explained/
[11] GetYourGuide on the Travel Industry’s Road to Recovery https://www.braze.com/resources/articles/getyourguide-on-the-travel-industrys-road-to-recovery
[12] Behind GetYourGuide’s strategy of zero bookings and … https://www.phocuswire.com/getyourguide-coronavirus-strategy-no-layoffs
[13] Recovery planning for travel tech companies based on real … https://lakestar.com/news/recovery-planning-for-travel-tech-companies-based-on-real-time-mobility-tracking
[14] Announces €80 Million In Revolving Credit Facility Financing https://www.getyourguide.press/blog/getyourguide-announces-eu80-million-in-revolving-credit-facility-financing
[15] GetYourGuide hails “inflection point” in travel sector https://sifted.eu/articles/getyourguide-raises-80m
[16] Interview with Johannes Reck, co-founder and CEO … https://www.eu-startups.com/2018/12/interview-with-johannes-reck/
[17] How Do Booking-Based and Commission Pricing Work in Travel … https://www.getmonetizely.com/articles/how-do-booking-based-and-commission-pricing-work-in-travel-and-tourism-saas
[18] GetYourGuide secures €80 million in revolving credit … https://www.startupticker.ch/en/news/february-2021/getyourguide-secures-e80-million-in-revolving-credit-facility-financing
[19] CEO Spotlight: Johannes Reck of GetYourGuide https://www.phocuswire.com/ceo-spotlight-johannes-reck-getyourguide
[20] Travel Marketplace Business Models: Which One Is Right for You? https://tashi.travel/blog/business-models-for-an-online-travel-marketplace-guide-with-examples
